Forgery proofness to be increased in in line printing just by packaging
And this applies to nano coatings just as much as to printed organic electronic components. cold foil transfer, which allows forgery proofness to be increased in in line printing just by packaging design.
In this endeavour Copaco focuses on solutions that affect the entire supply chain from the manufacturer to the consumer. The loss of image leads to a loss of market share in the medium term and, hence, of sales, too. Add to this product liability issues if the original producer is forced to first prove that damages were caused by a copy rather than their product.
Over the past few years nanotechnology has enjoyed remarkable research success. Because original means quality, innovation, efficiency, experience and safety. Alongside the classic safety features provided by printing, concepts for the traceability of products are gaining more and more ground.
The base material for organic electronics are conductive polymers printable and still thinner, lighter, more flexible and less costly than silicon chips. This includes the Karl Knauer 3.The international packaging industry meets tomorrow s trends. a safety critical machine or aircraft component it will be just a matter of time before personal injury is caused.0 NFC system, a web based process for global product and authenticity Perfume Jars Suppliers checks for retailers and consumers. US$ 48. Even though the technology and its integration into industrial scale processes have not yet reached full maturity, research is in full swing.
The immediate consequence of replacing originals with forged products is a loss of turnover and profits: not only is the fight against piracy by patent rights and the legal prosecution of their violators expensive but product and brand piracy also entails a lowering of the price level at the end of the day.
Tomorrow s smart packaging will fulfil new functions in addition to the traditional ones such as changing the colour of labels as soon as the shelf life ends or packaging units that can warn of salmonella with the help of detectors.
Nanotechnology on the advance
Another trend is the use of nanotechnology in the packaging industry.
.g.2 billion over the next nine years. Printed RFID transponders, flexible displays, roll up solar cells, one way diagnostic devices, little gadgets, smart labels, OLED illumination on packaging, advertising surfaces or wallpapers: for track & trace, product and brand protection as well as marketing and convenience decisive advances can be expected.2 billion to approx. Prices for original merchandise come under massive pressure on account of the noticeably lower prices of product copies. A great deal still remains to be done until the next interpack in 2011. And if shoppers have gone through a bad experience with products of one brand then this also negatively impacts the original.
The COPACO Group also flies its flag: at the INNOVATIONPARC PACKAGING at interpack 2008 it presented copy proof packaging solutions under the heading Innovation vs.
Product and brand protection therefore also become consumer protection.
VDMA, the German Machinery and Plant Manufacturers Association, for example, initiated the Pro Original campaign in 2007. The damage caused totals up to EUR 200 billion each year and figures are rising. Choose the Original Choose Success is the motto.
Further options for safety concepts are offered by still recent processes, e.
Independent from any vendors, this consulting group offers state of the art technology building on the pooled competence of its member firms plus in house developments. These developments will also boost the importance of smart packaging .V. Many exciting developments can be expected in this field by interpack 2011.
We are working flat out on materials and printing processes that permit us to apply electronically based intelligence to standardised printing routines, says Martina Claus, spokeswoman of the COPACO Projekt Group Product Protection and Smart Packaging .
Fighting Forgery
More and more institutions, associations and enterprises are taking up the fight against product and brand piracy on a global scale.
Product and brand piracy have come to be among the most serious forms of white collar crime.
Smart Packaging: future technology is pulling all the plugs
According to estimates by the US market research institute IDTechEX the world market for organic electronics will grow from currently US$ 1. Experts estimate that approximately 10 of global trade is affected. Forged products pose a growing threat to consumers life and health. Thanks to the integration of latest radio technology it provides a comprehensive track & trace solution for inventory management along the entire supply chain including the POS. Consumers demand an increasing degree of transparency for product claims.
The spectrum of counterfeited products ranges from parts in original quality at lower prices without the expensive producer s label to criminally forged products in a poor quality but distributed in genuine looking packaging.
And, again, the buzzword forgery proof plays a role here: copying smart packaging will simply become too expensive for copy cats, even if they have the technical capabilities to do so. Solutions are researched intensely. If such a part fails e.g. plenty of helpful information was presented for protecting the supply chain against copy cats and brand pirates. It is considered among the key technologies of the 21st century and will have an influence on many areas over the next few years, including the packaging of products for daily needs. In cooperation with the VDMA and Aktion Plagiarius e. Its main aim is to raise awareness about the value of original technology. Just as precarious are counterfeit drugs and of many consumables and appliances. They confront business and politicians with major problems because they have developed into a highly professional industry building on a global network. Imitation Concepts & Solutions .
Three main tasks as became clear at interpack 2008 will be the continued, relentless fight against product and brand piracy, the further development of smart packaging and the use of nano technology. Improved information and easier use of products, packaging as a type of service rendered this is the customer benefit in the overall Smart Packaging concept
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